by Rodi | Jun 23, 2025 | Branding
Why Your Brand Logo Matters More Than You Think Ever noticed how seeing the iconic Nike swoosh or Puma’s panther immediately tells you the brand? That’s the power of a logo. Whether it’s a pair of Air Max or Puma’s sneakers, your brand logo sets you apart—even when...
by Rodi | Jun 9, 2025 | Reputation Management
What the Most Successful Business People Know About Brand Reputation If you think of Apple, what comes to mind? Sleek, innovative, and user-friendly products that make life easier. It’s no surprise that Apple continuously releases new products and enjoys exceptional...
by Rodi | Jun 2, 2025 | Branding
Ever wondered why you ask for a Biro when you need a pen, or request a Coke even if you want any brand of soda? How about when you casually refer to a Jacuzzi when talking about hot tubs, or a Jeep when describing any compact SUV? These brands have done a remarkable...
