AI discoverability is an extension of editorial discipline, not a replacement for SEO. Metadata now functions as meaning infrastructure, shaping…
In AI-driven search, metadata determines how content is interpreted, summarised, and quoted. Titles, descriptions, excerpts, and tags now function as…
SEO ensures content can be found. AI discoverability determines whether it can be understood, summarised, and reused, making metadata clarity…
AI search does not reward optimisation alone. It selects content based on trust, interpretability, and citation safety, reshaping which publishers…
SEO isn’t dead, but the rules have changed. As AI systems become the first readers of content, metadata has shifted…